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BULLSAGE guides

Where to place your stop-loss?

A stop-loss goes where the scenario becomes wrong, and the quantity then adapts to that distance. Reversing the order, starting from the amount you want to risk in order to set the stop, produces arbitrary stops.

BULLSAGE Trader by MyBotIA · Published on · Educational content prepared with AI assistance, calculations checked. No personalised financial advice.

If the term is new to you, start with what is a stop-loss.

Start from the invalidation

Every scenario rests on a hypothesis: a support that holds, a trend that continues, a level that is broken. The stop marks the price from which that hypothesis can no longer be defended. The order of preparation is therefore: invalidation, then distance to the stop, then quantity. The quantity follows from the loss budget and the distance, as in the position sizing guide.

Method 1: market structure

For a buy, the stop is often placed below a clearly identifiable recent low, with a small margin so that you are not taken out by a simple return to the level. For a sell, the reasoning is symmetrical, above a recent high.

Fictitious example

  • Planned entry: €100. Recent low: €96.40. Chosen margin: €0.40.
  • Stop: €96.00, i.e. a distance of €4 per unit.
  • Loss budget of €100: 100 ÷ 4 = 25 units, i.e. €2,500 committed.

Method 2: volatility and the ATR

The ATR (Average True Range), described by J. Welles Wilder in 1978, measures the average size of price moves. The “true range” of a period is the largest of three gaps: high − low, |high − previous close| and |low − previous close|. The ATR is a smoothed average of it, often over 14 periods.

A stop placed less than one ATR from the entry sits inside the market’s normal noise: it can be hit without the scenario being wrong. Multiples of 1.5 to 3 ATR are common; these are conventions, not rules validated for every asset.

Fictitious example

  • 14-day ATR: €2.50. Chosen multiple: 1.5. Distance: €3.75.
  • Stop: 100 − 3.75 = €96.25.
  • Quantity: 100 ÷ 3.75 = 26.67, rounded down to 26 units.

The two methods agree here: the structure stop (€96.00) is 1.6 ATR from the entry. If the recent low were only 0.3 ATR away, the scenario would probably be too tight to read clearly.

Too tight, too wide

A stop that is too tight gets triggered by noise and piles up small losses. A wider stop does not increase the planned loss if the quantity is reduced accordingly: with a €100 budget, a €4 distance gives 25 units and an €8 distance gives 12. What increases the risk is widening the stop without recalculating the quantity.

Moving the stop to avoid a loss in progress amounts to changing the scenario after the fact. Raising a stop to protect a gain (a trailing stop, which follows the price as it moves in your favour) is a possible choice, provided it is written into the plan before entry.

A stop does not guarantee the exit price

A stop market order becomes a market order when its level is touched: it can fill lower, especially during high volatility or an opening gap (when the price opens well away from the previous close). A stop limit order may not fill at all. Source: FINRA, risks of stop orders.

With 25 units and a stop at €96, an opening at €94 after an announcement gives a gross loss of 25 × 6 = €150 instead of €100. Crypto-assets trade continuously, but liquidity can be thin at night and at weekends; shares, for their part, can open far from the previous day’s close.

Checks before a simulation

  • The stop matches a level that invalidates the hypothesis, and that hypothesis is written down.
  • The distance is compared with recent volatility (ATR or average range).
  • The quantity is recalculated from that distance, fees included.
  • Scheduled events (earnings, macro announcements) that could cause a gap are identified.

Then check that the target justifies this risk with the risk/reward ratio, and bring it all together in a trade plan.

Free kit

Get the trading plan kit (PDF)

The plan to fill in, the eight questions to ask before acting, the position size calculation and a journal template. You will also be told when the platform opens, on 1 January 2027.